Despite being at the epicenter of rap for well over a decade, and both launching and enduring major changes in the genre, the narrative of Atlanta hasn’t changed. In the collective mind, Atlanta is a land of constant succession, a place where artists build brands not legacies, where the moment an artist can afford a coupe is the same moment that artist is dethroned by a coup. In Atlanta, rappers are hitmakers, nothing else, the myth goes.
While this myth has some merit (e.g., Freak Nasty, Youngbloodz, K.P. & Envyi, Yung Joc), it is often more prescriptive than descriptive, resulting in Atlanta artists being filed away just because the myth and its believers prefer a pre-packaged narrative to messy facts. Some of these artists accept the myth, strategically cashing in and then cashing out once the spotlight recedes. Other artists retreat to their original bases, the streets, and churn out mixtapes ad infinitum until that mythmaking spotlight finally shines on them again. Young Dro is one of the latter kinds of artists, but even within that group he’s in the minority.
Da Reality Show, Young Dro’s third studio album, isn’t an event album, a swaggering red carpet catwalk like Ma$e’s Welcome Back. For Dro, this album is just his latest project. “Round 3,” Dro mechanically announces before his brief verse on “Black History,” unenthused. This album isn’t a glorious return to the ring because Dro never left. His gloves are still laced, his arms are still taut, and Grand Hustle is still in his corner.
Of course, longevity isn’t stasis. There have certainly been some major changes to Dro’s style since 2006. Dro’s famous swag talk is much more punctuated. His verses and songs are shorter and punchier and his cartoonish obsessions with Polo and multi-color cars have been dialed back in exchange for menacing lines about crime and vice. On “Dead,” a sluggish track that creeps along on stilts of scratchy percussion and muted keys, Dro runs through the pricing for contract killings: “I sell knees for 20/Ankles for 30/Wrists for 25/and 50 for the whole nigga, fuck it I’mma kill him.” This kind of gutter talk has always lurked in Dro’s music, but it hits harder in the absence of references to M&Ms and Tropicana.
When Dro actually does opt for swag talk, he tends to let the instrumentals do the heavy lifting. “We In Da City,” the album’s lead single, features Dro squeezing himself in between airy synths and a lively organ like cheese passing through a grater. Likewise, “Ugh” features in-the-pocket verses surrounded by a lush instrumental courtesy of Zaytoven that flutters between a chirping flute and crashing bass. The result is “Maybach music” as spoken by the Maybach itself instead of the rapper, swagger being evoked rather than insisted upon.
There are moments where Dro is a bit too insistent. The album tends to falter when Dro becomes overly sentimental. The last 3 tracks of the brief album (12 songs, 36 minutes) are cloyingly confessional, clumsily attempting to resolve Dro’s flirtations with crime and vice like a reality show settling an episode-long conflict in a two-minute scene before the credits.
But even as Young Dro aims for resolution, his own stubbornness holds him back. “Feeling Myself” is Dro’s version of “T.I. vs T.I.P.” (the song, not the album), an internal war between career-minded rapper and inveterate knucklehead dopeboy. While T.I. chose compromise, Dro firmly chooses to be a dopeboy, his final verse ending with a boast: “I’m realer than fucking real/ The hoodest nigga on BET, still.”
This choice to remain in the streets, in obscurity, likely won’t land Dro back “on MTV with Green Day,” as he boasted on “Gangsta” from Best Thang Smokin’. But this is probably a good thing. While the bird’s-eye-view of Atlanta rap continues to focus on emerging stars, Dro can flourish in the periphery, busting the myth of Atlanta, one album, one mixtape, one ongoing career at a time.